Skip to Main Content
NYS Thruway Authority Home

For Immediate Release: 08/26/18
Contact: Office of Media Relations and Communications | (518) 471-5300 | public.info@thruway.ny.gov

MEDIA ADVISORY FOR TOMORROW: NEW YORK STATE THRUWAY AUTHORITY AND AT&T PARTNER FOR SAFE DRIVING INITIATIVE AT THE GREAT NEW YORK STATE FAIR
Education Campaign Includes Move Over Law Awareness and “It Can Wait” Virtual Reality Simulators
Both Events Tomorrow at Thruway Authority’s Booth at Great New York State Fair
Virtual Reality Simulators Available 10 a.m.- 5 p.m.

The New York State Thruway Authority is partnering with AT&T at the Great New York State Fair to raise awareness about the dangers of distracted driving.

Tomorrow, AT&T will offer patrons two different It Can Wait virtual reality experiences at the Thruway Authority’s booth at the fair, located at the Verizon Center of Progress building.

The first virtual reality simulator brings participants face-to-face with the very real dangers of distracted driving in augmented reality while interacting with avatars based on real-life stories of those impacted by distracted driving. The other virtual reality simulator puts the user behind the wheel of a car while traveling in an urban setting while being distracted by their virtual smartphone to provide a firsthand experience how dangerous it can be when you take your eyes off the road. The two different virtual reality simulators are designed to provide an immersing visually driven generation in a striking 3D experience to help raise awareness and ultimately save lives.

Members of the media are invited to “test drive” the virtual reality simulators and interview fairgoers about their experience. 

AT&T research found nearly 9 in 10 people admit to using their smartphone while driving. People are doing much more than just texting from behind the wheel. They’re checking email, accessing social media and even snapping photos.

The It Can Wait campaign began with a focus on not texting and driving. It has now expanded to the broader dangers of using a smartphone behind the wheel.
Since its launch in 2010, the campaign has:

  • Helped grow awareness of the dangers of smartphone distracted driving to nearly all of those surveyed.
  • Inspired more than 29 million pledges to not drive distracted.
  • Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving. 

Also tomorrow, and on Tuesday, August 28, the Thruway Authority will be promoting awareness about the Move Over Law at the fair.

Representatives of the Thruway’s Traffic Safety Office, emergency responders and tow truck operators will be at the booth, handing out educational flyers, Move Over bracelets, and engaging in conversations about the importance of the Move Over Law with motorists.

The Move Over Law requires motorists to use caution, slow down, and safely move over when approaching law enforcement vehicles, firetrucks, ambulances, tow trucks, construction and maintenance vehicles that are stopped along highways. The law applies to both sides of the roadway, not just the shoulder on the right. Motorists caught in violation can face two points on their license and a minimum $150 fine for the first offense.

In 2017, New York State Police Troop T, which exclusively patrols the Thruway, issued more than 3,600 tickets for Move Over law violations.

The New York State Thruway Authority will be at the Great New York State Fair in the Verizon Center of Progress building every day through Sept. 3.

Patrons can stop by anytime between 10 a.m. until 10 p.m. to learn more about Thruway safety initiatives, employment opportunities, and take home a NY E-ZPass.

###

Download the new NYS Thruway Authority mobile app, announced by Governor Andrew M. Cuomo. The app includes: real-time, Thruway-specific traffic and navigation assistance, Thruway Service Area locator, toll calculator, roadside assistance and more. Download the free app to your iPhone and Android devices TODAY!

Motorists can sign up for TRANSAlert emails regarding Thruway traffic conditions at http://wwwapps.thruway.ny.gov/tas/.

Follow us on Twitter @ThruwayTraffic and @NYSThruway

Like us on Facebook at NYS Thruway Authority